Editorial principles
How we cover property
Eight rules the writing is held to. They are the reason to read us, so hold us to them.
- 1
Facts and opinions are separated
Project data, prices and distances are presented as facts with their source. Our judgement about a project or a decision is presented as our view, labelled and signed.
- 2
Figures are dated
Prices, availability and market numbers change monthly. Every figure carries the period it was published for, and updated pieces show their updated date.
- 3
Missing information is admitted
When a developer or an official source has not published something, we write that it is not yet released. We never fill a gap with a plausible number.
- 4
Limitations get discussed
Every project has trade-offs. A review that finds none is an advertisement. We write about what buyers should weigh, not only what they should like.
- 5
Analysis follows evidence
Market pieces name their sources and, where it matters, their method. If the data cannot support a conclusion, we say so rather than reaching for one.
- 6
Commercial relationships are disclosed
The Homebody currently carries no sponsored content. If that ever changes, sponsored work will be clearly marked as such, and never dressed as independent editorial.
- 7
Corrections are made openly
When we get something wrong we fix it, and material corrections are noted on the piece.
- 8
Your decision is yours
We write general commentary, not advice for your specific situation. Read widely, check the numbers against your own, and speak with a professional before you commit.